#SMART –> Whistles

As you figured, P&F is mostly a sharing spot. I love browsing through clothing and decor shops, streets, restaurants, magazines and blogs.

I wanted to share some of the nicest branding/marketing ideas I have been seeing all over the web during the last week. Some brands have beautiful ideas and are really inspiring. Today I decided to share one part of the Whistles website.

It has this “Inspiration” tab that is very VERY nice. Over there you can find some collabs with artists and other models, some ideas on ways to wear their clothes, and mostly you have the “neighbourhoods”. The latter is the best to me. Basically they take you to the neighbourhood of their stores (mainly in Britain but also internationally) . Examples: Whistles in Notting Hill, Cambridge, Berlin, NYC, etc.

It is genius marketing and branding for Whistles and their partners, but also, reading these small posts offer a beautiful moment to the reader that gets to see amazing pictures and also learn a little bit more about these cities and companies that are featured. Those reader who will likely become consumer-to-be šŸ˜‰

If I may – Well done Whistles.

Hope you enjoy it!

 

Bath
*Bath

Cambridge*Cambridge

Manchester*Manchester

NottingHill*Notting Hill

NYC*New York City

 

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Polo Game in London

As some of you may know already, I spent a month in London last summer. Although I was there for my studies, I had the opportunity to explore the city, taste a tiny bit of the British lifestyle and mostly, meet a lot of amazing people.

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One day after classes, a friend of mine suggested going to see a polo game – I accepted the invitation right away as I think it is such a beautiful sport and I had never been to any game before.

When we arrived I was so excited to see all the horses (that I think are one of the most beautiful and elegant creatures ever), the players in their nice uniforms and everyone dressed up to attend the game.

What I liked about it was that you could either appreciate the game from one side, sitting down and enjoying a cup of tea, or be on the other side (more casual) throwing your own picnic with friends.

In fact, I was expecting the game to be much more dynamic. You don’t have that many players in both teams but the field has to be huge for the horses to run. As a result, the action may not going on in front of you everytime. This was the only downside.

I loved to see how fast the horses went, and then how precise, delicate but yet strong the kick had to be done for the players to throw the ball. Absolutely amazing.

If you ever go to a polo game and if you are able to bring a picnic or so, I would suggest you to do that. Attending a game like this is more about the atmosphere and enjoying the time spent with your friends and family than really bein drawn to the action (at least in my case because I am not a fine connaisseur of this sport).

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Have you ever been to a game like this?

Hoping you are having a wonderful week.

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