#SMART –> Whistles

As you figured, P&F is mostly a sharing spot. I love browsing through clothing and decor shops, streets, restaurants, magazines and blogs.

I wanted to share some of the nicest branding/marketing ideas I have been seeing all over the web during the last week. Some brands have beautiful ideas and are really inspiring. Today I decided to share one part of the Whistles website.

It has this “Inspiration” tab that is very VERY nice. Over there you can find some collabs with artists and other models, some ideas on ways to wear their clothes, and mostly you have the “neighbourhoods”. The latter is the best to me. Basically they take you to the neighbourhood of their stores (mainly in Britain but also internationally) . Examples: Whistles in Notting Hill, Cambridge, Berlin, NYC, etc.

It is genius marketing and branding for Whistles and their partners, but also, reading these small posts offer a beautiful moment to the reader that gets to see amazing pictures and also learn a little bit more about these cities and companies that are featured. Those reader who will likely become consumer-to-be 😉

If I may – Well done Whistles.

Hope you enjoy it!

 

Bath
*Bath

Cambridge*Cambridge

Manchester*Manchester

NottingHill*Notting Hill

NYC*New York City

 

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